MARKET REPORTS
Marc Jacobs takes over
the The Surf Lodge
FASHION RETAIL
Back in August, fashion designer Marc Jacobs transformed the famous Surf Lodge in Montauk, USA into a hotel cum brand experience space.
The makeover involves the introduction of the colourways from the recent Color Collection; pink, green and navy.
The hotel rooms offer pink TVs and boogie boards. On the veranda you can order a Marc-arita or Blue Crush Jacobs cocktail. Even the staff wear Marc Jacobs shirts.
And of course, there is a pop up store, to showcase the latest collections.
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